The Challenge
A leading Japanese food and beverage company had built several internal AI applications and was exploring external data connections. It wanted to evaluate research tools for consumer insights, industry trends, new products, social analysis and e-commerce.
Organizational changes, budget reductions and parallel AI projects had delayed some data initiatives. The company needed a way to test business value quickly alongside its existing AI environment.
How Meritco Helped
Meritco combined Industry Research, Consumer Research and data products. A new beverage example demonstrated analysis of consumer opinions, profiles, usage occasions and satisfaction.
Industry materials, e-commerce data and consumer responses were brought together through natural-language questions and prompt sets, helping teams structure research tasks quickly.
What the Client Valued
The client valued the ability to turn complex industry and consumer research topics into structured findings. Meritco's data and methods complemented internal AI with research evidence and outputs suited to business communication, reducing collection, organization and manual analysis work.
