Turn complex information into research your team can use

Combine business data, research expertise and AI to clarify markets, consumers and competition—from the first question to the final deliverable.

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  • Exploring the drivers behind complex business patterns
  • Examining possibilities beyond conventional assumptions
  • Scaling model capabilities through formal logic
  • Grounding business decision-making in true rationality

15+ years

Business research experience

10+ years

Consumer and market data

500+ specialists

Expertise across disciplines

1,000+ companies

Businesses supported

About Meritco

Our Company & Research Background

Meritco is an AI-supported business research platform built on Meritco Service's research and consulting experience.

Founded in 2009, Meritco Service is a China-based consultancy supporting businesses through commercial due diligence and digital research infrastructure. Its founding team included graduates of Harvard, Peking University, Tsinghua University and Fudan University. Headquartered in Shanghai, it now has more than 500 specialists

Meritco builds on over 15 years of professional research and more than a decade of big data technology at Meritco Service, bringing together three core capabilities: broad data coverage, expert analytical frameworks and AI

We combine business data, analytical frameworks and purpose-built AI models to support industry research and consumer understanding.

We support the full research process, from defining objectives and organizing evidence to analysis, verification and reporting. Findings can be traced to their sources, checked and reused, and delivered in formats ready for your team to share and apply

Why Meritco

We combine research expertise and data with AI, specialist analysis and enterprise support for ongoing research and decision-making

15+ years of research. 10+ years of data

Built on Meritco Service's research and consulting experience and accumulated consumer and market data, Meritco brings together business data, specialist content and consumer and expert research assets in a multisource research environment

Research AI shaped by consulting expertise

Our research AI combines relevant methods to build an analytical process tailored to each business challenge

A research process you can trace and verify

We retain sources, citations and research steps from defining research objectives through analysis and judgment. By distinguishing facts, inferences and hypotheses, we make important conclusions easier to check and findings easier to reuse

Data governance and support for enterprise use

Access controls, defined data-use boundaries, operational monitoring and ongoing support help businesses use Meritco securely and reliably. Data integration, system connections and custom research can be tailored to project requirements

Our History

  1. Meritco Service founded by a team led by former McKinsey professionals

  2. Chengdu office opens, establishing foundations for expert networks and consumer research

  3. Big data team established to build an automated public-data collection infrastructure with compliance considerations

  4. Technology services business launched to deliver digital solutions for enterprises

  5. Monthly online database launched, expanding from major e-commerce platforms to industry platforms and social media

  6. Proprietary offline database built, covering more than 600 shopping centers

  7. AI team established to bring large language models into research and analysis

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