The Challenge
A Japanese healthcare company initially used e-commerce data to monitor markets and products. Changes in headquarters' budget policy prompted a review of external providers, while teams sought consumer research to strengthen product and market decisions.
The focus expanded from replacing or supplementing existing information tools to understanding consumer views of products, categories and competitors.
How Meritco Helped
Meritco began with e-commerce data, then added Consumer Research. Market and platform performance data was complemented by consumer needs, product responses and competitive perceptions.
Ongoing communication and support helped teams understand where to apply each product.
What the Client Valued
The client valued the database as a complement to existing tools and Consumer Research as a way to deepen its understanding of needs. This supported continued use of e-commerce data and further consumer research.
Combining market data with consumer voices helped teams investigate both what happened and why consumers responded as they did.
