Consumer Research
Understand consumer needs and growth opportunities across markets
- Cross-market consumer understanding
- Needs and motivations
- Product and brand decisions
Understand consumers to inform your business priorities
Consumer Insights
Understand the needs behind consumer experiences and feedback
Understand what drives satisfaction, frustration and purchase choices, and identify needs that existing products do not fully address.
- Identify product-use challenges, purchase drivers and reasons for switching
- Explore the specific factors behind satisfaction and frustration
- Build a shared understanding of consumer needs, motivations and usage contexts across your team.
Product Planning & Development
Identify opportunities to improve products and meet unmet needs
Understand how consumers value features, design, packaging, formulation and price to inform product improvements and new concepts.
- Find recurring problems, emerging use cases and unmet needs
- Compare consumer feedback on product attributes
- Inform product improvements, new concepts and validation priorities
Brand Analysis
Understand how people interpret your brand and communications
Understand consumer responses to your brand, product features, advertising and promotions to improve messaging and communication.
- Track brand associations, sentiment and shifts in perception
- Assess responses to advertising, collaborations, ambassadors and content
- Identify the language consumers use and the topics they care about
Market & Competitor Analysis
Explore competition through the consumer's lens
Compare consumer needs, product experiences and brand perceptions to understand competitive strengths and opportunities for differentiation.
- Compare consumer feedback across brands and products
- Track growing competitors, emerging categories and consumer trends
- Compare consumer needs and usage occasions across brands
International Market Research
Separate shared needs from local differences
Compare consumer needs across markets to adapt products and messaging to local needs, buying habits and cultural contexts.
- Compare consumer priorities and needs across markets
- Understand local use cases, language and purchase barriers
- Inform product localization, market entry and communications
Understand what drives consumer needs and purchase choices
Put purchase and usage behavior in context
Explore how needs, motivations and usage occasions shape purchase choices and product experiences.
Understand the context behind consumer needs
Examine how priorities change across products, situations and consumer groups to build a more nuanced understanding of demand.
Turn consumer understanding into structured research findings
Apply established analytical frameworks, including Kano, Garvin’s Eight Dimensions of Quality and SERVQUAL, to organize findings, clarify trade-offs and identify priorities for further validation.
Consumer Research in Practice
View all case studies
Leading Beauty & Personal Care Company
Connecting e-commerce data with consumer insights
Combines category and competitor analysis with consumer feedback and campaign insights to inform brand management and product planning
Leading Healthcare Company
From market data to consumer understanding
Adds consumer needs and product feedback to market data, broadening the evidence for product and market decisions
Leading Household Products Company
Turning consumer feedback into product decisions
Examines perceived effectiveness, fragrance preferences, usage experiences and satisfaction to inform cleaning and oral care product development
Latest Market Insights
View all insightsArticles in Japanese
彼女経済2026：30代以上の女性の次の消費ニーズは、顔にはない
今回の変化を「30代以上の女性はアンチエイジングをやめて、筋トレを始めた」と単純化すれば、拡散力はあるが正確ではない。アンチエイジングは今もなお良いビジネスだ。
FAQs
Which markets and languages can you support?
We support consumer research across China, Southeast Asia, North America, Europe and other markets. Available coverage and analytical depth vary by market, language and category. We will confirm the scope relevant to your research objectives after reviewing your trial request.
Which consumer research topics can you explore?
Explore needs, usage occasions, purchase drivers and barriers, product experiences, brand perceptions, competitors, campaign responses and localization. Research can be designed around the needs of product development, R&D, brand, marketing and international business teams.
How can this support deeper consumer understanding?
Explore the motivations, usage contexts and expectations behind consumer feedback, with structured analysis for product, brand and market research.
How is this different from social listening or text analytics?
We go beyond post counts, keywords and sentiment to connect consumer needs, products, usage contexts and the reasons behind opinions. Findings are structured for product and marketing research.
Can I compare markets, brands and products?
Yes. Common analytical criteria can be applied across markets, languages, platforms, brands, products and consumer segments. We clarify where comparisons are valid and where differences in data collection or sample composition require caution
How can I assess the evidence behind the findings?
We define the scope, period, analytical criteria and language differences, then compare findings across relevant groups and markets. Key findings are interpreted within the research scope and data limitations.
Can you include our internal VOC or research data?
With your authorization, we can combine surveys, interview records, inquiries, customer feedback and e-commerce or sales data with external information. Feasibility and integration methods depend on data formats, permissions and security requirements.