The Challenge
A leading Japanese beauty and personal care company managed brand marketing, e-commerce and consumer insights in China, but its data and reports were spread across vendors. It wanted more timely views of categories, competitors, influencer campaigns and consumer responses for brand management, product decisions and campaign reviews.
Its e-commerce, marketing and research teams needed different levels of detail. Sales data alone could not explain why consumers bought, how they evaluated products or how they responded to campaigns.
How Meritco Helped
Meritco combined e-commerce data and Consumer Research to analyze categories, competitors, influencer activity, consumer profiles and feedback.
The analysis connected sales performance with consumer reactions and campaign evaluations. Visual outputs supported internal reporting and reviews.
What the Client Valued
The client valued influencer selection, campaign analysis, consumer profiling and visualized feedback as additions to its existing agency reports. A shared analytical framework helped teams move from tracking performance to understanding the consumer responses behind it.
