The Challenge
R&D, customer value and market analysis teams at a Japanese cosmetics company wanted to understand candid consumer views of products and brands alongside e-commerce performance.
They had demanding requirements for detail and source verification, including gaps in product-level data, topic breakdowns, promotional-content filtering, custom age tags, original content and offline distributor sales data.
How Meritco Helped
Meritco combined R3 social listening, e-commerce data and Consumer Research to analyze brands, products and consumer feedback.
The work supported consumer voice scans, brand and product sentiment, specific research themes and early-stage information gathering.
What the Client Valued
The client valued quick access to online consumer voices and brand information, reducing early research effort and helping identify potential product issues.
The project's contribution was to complement online consumer insights. Source traceability, analytical detail and offline coverage remained important requirements for specialist research teams.
