Business Research in Practice
Explore how organizations work with Meritco to understand markets, assess competition
and uncover consumer needs, informing strategy, product development and business planning
Featured Case Studies
Leading Household Products Company
Turning consumer feedback into product decisions
Examines perceived effectiveness, fragrance preferences, usage experiences and satisfaction to inform cleaning and oral care product development
Leading Healthcare Company
From market data to consumer understanding
Adds consumer needs and product feedback to market data, broadening the evidence for product and market decisions
Leading Home Appliance Manufacturer
Ongoing category and competitor analysis
Combines e-commerce data and recurring reports to compare markets, brands, products and consumer feedback
Leading Food & Beverage Company
Strengthening internal AI research with external evidence
Combines industry research, market data and consumer feedback to support internal AI research workflows
Leading Cosmetics Company
Adding consumer perspectives to brand and product research
Examines consumer feedback, brand perceptions and product experiences to inform early-stage product and market research
Leading Industrial Automation Company
Faster research on China's markets and value chains
Structures market size, technology trends, key players and supply relationships for strategy research and management reporting
Leading Beauty & Personal Care Company
Connecting e-commerce data with consumer insights
Combines category and competitor analysis with consumer feedback and campaign insights to inform brand management and product planning
Leading Trading Company
One research environment for multiple teams
Combines industry research, consumer insights and market data to support research across business teams