The Challenge
Product development and innovation teams at a leading Japanese household products company worked on efficacy, fragrance and development for cleaning and oral care products. They needed candid consumer feedback to guide new products and improvements.
They also wanted category trends, satisfaction, competitive differences and online-to-offline data, and needed to explain Meritco's value to management and other business units.
How Meritco Helped
Meritco combined e-commerce data and Consumer Research to analyze satisfaction, efficacy, fragrance preferences, categories and competitors.
Consumer Research explored reactions to specific products and benefits, while e-commerce data tracked category and brand performance. Consumer Segment Insights, advanced search and online-to-offline data were also considered for further use.
What the Client Valued
The client valued the ability to connect candid feedback on efficacy and usage experiences with competitor analysis and product innovation.
Meritco translated consumer voices into findings product teams could use to understand preferences, their underlying reasons and differences from competing products.
